MARKET RESEARCH
The Science of Marketing
Managers use research to reduce uncertainty, reveal the unobvious and realize hidden patterns in perceptions &
habits to formulate strategies. Thus the culture of consumer centric decision making is created.
We are LOCALS advising LOCALS on what LOCALS want
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CONSUMER SEGMENTATION
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CONCEPT LABS
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VOLUME FORECASTING
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PRODUCT/PACK TESTS
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AD/BRAND TRACKER
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C-SAT/MYSTERY SH.
