ÿØÿâ DNA

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves"

STEVE JOBS, FOUNDER & CEO APPLE

Health Diagnostics

Successful managers use research to reduce uncertainty, reveal the unobvious and realize hidden patterns.
Portfolio gaps, new technologies and changes in habits require reformulating the Brand Strategy ..
behind a culture of consumer centric decision making.

Service Applicable For

  • Pre Airing Ad Tests

  • Brand Health Tracking

  • Line Pricing Elasticity

  • Reformulation Product Tests

  • Packaging Upgrades

  • BLT Activation Impact Studies

Reliable consumer metrics to shape business direction, we listen for the untold stories.

Our utmost challenge is to uncover theperfect consumer segmentation and addressthe problem of inadequate target definitions. Using our bouquet of 11 Qualitative Techniques,We decipher complexities of unarticulated emotional needs,figuratively with metaphors, or with pictures. We capitalize on platforms that manage big-dataalgorithms to forecast the lifecycle of an initiative,delivering growth strategies based on optimummarket & financial equations. STATISTICALANALYSES CONSUMERINSIGHTS PREDICTIVEMODELING